Our experience will help your organization to understand the competition, identify opportunities for potential growth, and develop an action plan:
Key understanding of clients’ global branding strategy and localizing for the travel trade and media in the China market.
Creating a tactical plan design and implementation of an integrated marketing and communication strategy to enhance success in the China market.
Ensure all initiatives leverage and cross promote all available online and off-line channels most accessed by target market segments.
BMG Market Presence Services include:
My Shopping Pass is a membership rewards program that directly connects partner U.S. retailers to Chinese shoppers.
We operate through coordinated a strategically orchestrated set of marketing channels on and off line touch points in China that include:
Learn more on the My Shopping Pass Website.
India and Brazil will continue strong growth into the this century with double digit increases to the US both in visitation and spend. These new market economies are demanding new travel products and are more experiental type of travel. These travelers are digital and mobile savvy and get the majority of their information from on-line sources.
Let BMG help you get a foothold in the emerging marketplace – we can help you build a long term strategy that includes:
Our Key Services
We are recognized as an ‘Emerging Markets Authority’
by US Tourism Industry Leaders:
In late 2016, Global Ready Education (under BMG - BRIC Marketing Group) was named "An authority on creating 'Best Practices for Chinese-Friendly Travel' marketing strategies and educational programs that connect the travel industry to emerging markets that include China, India Brazil and Southeast Asia" in the US Department of Commerce's Resource Guide for the Tourism and Travel Industry.