For every client, we spend time getting to know your strengths and weaknesses to build a brand identity and a well-defined strategic plan that will help you achieve long term success in these new emerging markets.
We help you write and follow the same playbook to identify:
2-Way Development Strategy – The key to sustainable market development is by creating a two –way communication. We will work with organization to build your international marketing plans that are founded in research and supported in country and in your destination by an integrated scope of work.
BMG is the only US based tourism marketing firm that has specialization in designing and creating tailored proposals for tourism boards and other travel industry entities.
BMG works closely with the client to not only find the ideal candidate, but uses a process to best select from a large pool of candidates.
BMG outlines and derives a scope of the services, specifying desired quality, quantity, dimensions, features and anything vital to the project. BMG also uses a list of best practices that is fair and justifiable.
Market cost analysis is used for each market so that the client has an idea of a range of costs for those goods and services required to do business. BMG keeps very familiar with the costs of each market in order to get the most inclusive bids. BMG will provide the context for bidders by providing goals, expectations and reasoning behind the bidding for those potential proposers.
A good RFP will supply information relevant to selection. BMG works with clients on deadlines for proposals, and details when the proposal will be reviewed, who will review it and when approval or rejection will be made. BMG will outline the selection processes, and communicate the desired qualities and capabilities needed in bidders, as well as company stance on in-house and outsourced services.
Our Key Services
We are recognized as an ‘Emerging Markets Authority’
by US Tourism Industry Leaders:
In late 2016, Global Ready Education (under BMG - BRIC Marketing Group) was named "An authority on creating 'Best Practices for Chinese-Friendly Travel' marketing strategies and educational programs that connect the travel industry to emerging markets that include China, India Brazil and Southeast Asia" in the US Department of Commerce's Resource Guide for the Tourism and Travel Industry.